Marketing Myopia Essay Example | Topics and Well Written Essays - 1000 words - 3

Marketing myopia - Essay ExampleThis article and its subject matter atomic number 18 very pertinent to the field of marketing because it helps define a path that should be taken by marketers if they intend to avoid very habitual and just as destructive mistakes. The circumspection of a social club may make several errors that are discussed in the paper. Sometimes the beau mondes scope is incorrectly defined and this creates a restriction for this company which hinders future growth. Furthermore, sometimes the unique selling proposition of the companys proceeds may get going obsolete and since management does not renew nor revive the proposition the customers lose interest in and in short forget about the product. Baseless assumptions and complacency are also two mistakes hinted at by Levitt in his essay. A huge problem may arise if management focuses on supply side policies and overlooks contain side policies and conditions if a strong and lasting bond with the consumer is not created, it is very likely that the brand/product will not be successful. Another failure on the part of the companys management is when/if they become so singularly focused on the future that they fail to acknowledge the circumstances they introduce in the present which essentially leaves them nowhere with no proper strategy to deal with current issues the company will not be left capable to deal with the future issues it was focusing in. In a nutshell, managements main strategy should be unity with a visionary approach and one which simultaneously focuses on the companys customers as the most important plus of the company. This is the only asset which will function as the companys life jacket during an economic or monetary crisis. A second most critical approach is how the businesss scope is defined if in like manner restricted and narrow it will hinder and may even halt growth and progress.As a result of a thorough critical analysis of Levitts work, some strengths and we aknesses of his work come to light. Levitts article has garnered